UNFPA launched ‘Just Ask!’ – a chatbot for SRHR awareness

UNFPA has launched a chatbot in India called ‘Just Ask!’ – an Artificial Intelligence (AI) digital engagement platform for adolescents and young adults, aimed to help them learn about their sexual and reproductive health and rights.

The chatbot has been developed by UNFPA sexual and reproductive health experts and launched in close collaboration with the National Health Mission (NHM) and the Department of Public Health and Family Welfare, Government of Madhya Pradesh, India.

The chatbot provides a secure, personalized and non-judgemental space for adolescents and young adults in India (15-29 years) to explore information, become aware of their rights, debunk myths, and seek services on issues related to sexual and reproductive health and rights. The tool helps users to make informed decisions by forking over facts created and vetted solely by UNFPA, and aims to generate interest in topics often misunderstood or steeped in shame such as puberty, menstruation, sexual and gender identity, safe sex and contraception, among others. The platform has been developed in line with UNFPA’s guide on safe and ethical use of technology, keeping user data privacy at the core of its design.